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Twenty years into a successful marketing industry career, I found myself wanting to do something with an impact beyond spreadsheets. Instead of increasing the profit margins of some soulless corporation, I asked myself what if we devoted our efforts to making a difference in someone’s life? Rather than spending endless hours focusing on social media’s fans, friends and feeds…what if we simply upped our ambitions?

In 2012, marketers are projected to spend $465 billion on global advertising. Let’s give that figure some perspective. Only 3% of the world’s ad budget would educate every kid in the developing world. Just 5% of that same budget could wipe out AIDS. What if we looked at marketing a little differently?

Making a difference meant taking action. First, I found a cause I was completely passionate about: US Veterans. Next, I assembled a team of the best and brightest creatives and we built a business model that would help fund select Veterans’ Charities. We raised some capital and sourced everything right here in the USA.

We’re committed to doing something worthwhile. In the process, we’ll keep some jobs here at home and even create some new ones. Together, we can help make the lives of those who defended ours a little better.

Please join us and raise a glass of Spirits with Soul.

• Pete Kelly
• President, Founder
• Better Brands Bevco