Fact Sheet
January 2nd, 2013 by Salute
BRAND FACT SHEET
CONTACT: Aaron Brost | Ro-Bro Marketing & PR
773.551.5251 | [email protected]
WHAT
Better Brands Beverage Co. recently launched Salute American, a premium new brand with a purpose. More than just a name, the Company’s inaugural offering is an American-made, premium vodka and a commitment to investing in the future of U.S. veterans who have proudly served their country. To that end, the Company will donate one-dollar for every 750ml bottle sold to approved veterans’ charities – a declaration etched on every bottle.
Salute Vodka is pure American from start to finish. It’s distilled, designed and distributed by Americans for Americans. The vodka, which was approved for the USA Certified™ Seal, is made from corn and wheat grains straight from the heartland. It’s then four times distilled for a smooth and sweet taste that works well mixed or neat. The suggested retail price for a 750ml bottle is $22.99, which will vary by market. Salute American Vodka is 80-proof and 40% alcohol by volume.
WHO
Salute American is the brainchild of CEO-founder Pete Kelly, a passionate entrepreneur who wanted to make a difference in people’s lives through the ‘pay-it-forward’ philosophy. Pete couldn’t think of a more deserving group than U.S. Veterans – a band of brothers with increasingly high unemployment and homelessness rates. In January, Salute American will make its first donation in the amount of $25,000 to Veteran’s Farm through Work Vessels for Veterans (WVFV), an all-volunteer movement that assists returning veterans with the necessary start-up tools to begin their civilian career or educational pursuits.
WHEN & WHERE
Salute American Vodka will initially be available in Missouri and Southern Illinois beginning in January 2013 in both on- and off-premise accounts.
WHY
According to Labor Department Data, the unemployment rate among male veterans, ages 18-24, is nearly 27%. And, there are more than 100,000 homeless Vets in the U.S. Salute American will help to maintain and create jobs in the US for veterans, and generate ongoing economic success, stronger families and stronger communities.
ONLINE
Learn more about Salute at www.saluteamerican.com – please also “like” us on facebook and follow us on twitter (@saluteamerican)
