News
What’s the word on Salute American?Salute American Vodka is Proud to Partner with the Joshua Chamberlain Society
The Joshua Chamberlain Society (“JCS”) is a grass roots, federally tax exempt charity that was formed with the mission of providing long term support to veterans that sustained permanent combat injuries fighting the long war on terror for our nation. It also provides long term support to the children of local veterans who made the ultimate sacrifice in our service. The unique mission of JCS is that it adopts, in the truest meaning of that word, these veterans or the family of these deceased veterans, and commits to provide support for the long term - 5, 10, 20 years after the serviceman or woman has suffered grievous and permanent injuries, the veteran or his family will know that the citizens still honor and recognize their enormous sacrifice for our freedoms. As their injuries or death is permanent, so is the support that JCS provides. This support is multi-faceted and comes in the form of gifts, tuition assistance, monetary donations, and the like-anything that JCS identifies as something that will improve the quality of life for these heroic Americans.
Salute American Vodka is proud to be a part of the Price Of Freedom Gala is a military-inspired evening at a Marine Mess Night to benefit the Joshua Chamberlain Society’s efforts to provide aid for severely wounded military service members and the families of killed-in-action members of our military. The evening will honor current JCS heroes while raising funds that will allow to support additional heroes.
To learn more about Gen. Joshua Chamberlain, please visit: http://www.joshualawrencechamberlain.com.
Today, We Salute…
We Salute Austin Deuel, Commander of VfW Stanley A. Crews Post #3513 in Scottsdale, Arizona.
Austin is a United States Marine Corps Combat artist that served in Vietnam and continues to serve our country by giving back as an artist and writer. One of his most honorable and well known works of art is the Vietnam Veterans Memorial in San Antonio, Texas. The three times life-size bronze sculpture is believed to be the largest sculpture of its type in the United States.
http://vietnamveteransmemorialofsanantonio.com/history/
We #Salute You Austin for giving back and paying it forward!
SALUTE AMERICAN VODKA NOW AVAILABLE AT WALGREENS STORES IN ARIZONA
SALUTES AMERICAN VODKA NOW AVAILABLE AT WALGREENS STORES IN ARIZONA
American-Made Premium Vodka Donates $1 to Veterans Charities for Every 750ml Bottle Sold
Click Here for Full Arizona Press Release
Chicago, IL – (May 18, 2014) – Better Brands Beverage Co. (BBBCo.) announced that Salute American is now available throughout Arizona at the 58 Walgreens Stores that sell distilled spirits as well as other fine retailers. The Company’s inaugural offering is an American-made, premium vodka that’s committed to investing in the future of U.S. veterans who have proudly served their country. To that end, the Company will donate $1 for every 750ml bottle sold to approved veterans’ charities – a declaration etched on every bottle.
Salute American was started by CEO-founder Pete Kelly, a passionate entrepreneur who wanted to make a difference in people’s lives through the ‘pay-it-forward’ philosophy. Pete couldn’t think of a more deserving group than U.S. veterans – a band of brothers and sisters with increasingly high unemployment and homelessness rates*. Salute American became a practical way to help maintain and create jobs in the US for veterans, and to generate ongoing economic success and stronger communities.
“Salute American is more than a name – it’s our mission,” said Pete Kelly, CEO-founder, Better Brands Beverage Co. “We prove our patriotism by giving back to U.S. veterans who have proudly served their country and paying it forward.”
Since the launch of Salute American, Better Brands Beverage Co. has donated more than $60,000 to veteran’s charities, including: The National Veterans of Foreign Wars Foundation (VFW); Veteran’s Farm through Work Vessels for Veterans; Farmer Veteran Coalition; Homes for Our Troops; Wish for our Heroes; and Greater St. Louis Honor Flight.
Salute American is pure American from start to finish. The vodka is made from corn and wheat grains straight from the heartland. It’s then four times distilled for a smooth and sweet taste that works well mixed or neat. The canteen-shaped bottle, which bears the USA Certified™ Seal and the red, white and blue, was manufactured in Park Hills, Mo., and distilled and bottled in Rochester, NY.
Salute American is now available in the following states: AZ, AR, FL, GA, IL, IN, IA, MI, MO, NM, TX and WI. The suggested retail price for a 750ml bottle is $19.99, which may vary by market. Salute American Vodka is 80-proof and 40% alcohol by volume. The brand received a Silver Medal and an 87-point “highly recommended” rating from the prestigious Beverage Testing Institute in the category of “Best Value Vodka $20 and under.”
For more information, please visit www.saluteamerican.com and “like” and “follow” Salute American on facebook www.facebook.com/SaluteAmericanVodka and twitter @SaluteAmerican - https://twitter.com/SaluteAmerican
* According to Labor Department Data, the unemployment rate among male veterans, ages 18-24, is nearly 27%. There are currently more than 100,000 homeless vets in the US.
About Better Brands Beverage Co.
Privately owned and Midwest-based, Better Brands Beverage Co. is a for-profit company committed to investing in veterans charities that create jobs for veterans. The Company was founded in 2012 by CEO-founder Pete Kelly who passionately believes in making a difference in people’s lives through the ‘pay-it-forward’ philosophy.
SALUTE AMERICAN LAUNCHES IN NEW MEXICO
Click Here for Full New Mexico Press Release
Chicago, IL – (May 8, 2014) – Better Brands Beverage Co. (BBBCo.) announced that Salute American is now available throughout New Mexico at the 35 Walgreens Stores that sell distilled spirits as well as other fine retailers. The Company’s inaugural offering is an American-made, premium vodka that’s committed to investing in the future of U.S. veterans who have proudly served their country. To that end, the Company will donate $1 for every 750ml bottle sold to approved veterans’ charities – a declaration etched on every bottle.
Salute American was started by CEO-founder Pete Kelly, a passionate entrepreneur who wanted to make a difference in people’s lives through the ‘pay-it-forward’ philosophy. Pete couldn’t think of a more deserving group than U.S. veterans – a band of brothers and sisters with increasingly high unemployment and homelessness rates*. Salute American became a practical way to help maintain and create jobs in the US for veterans, and to generate ongoing economic success and stronger communities.
SALUTES AMERICAN VODKA LAUNCHES IN WISCONSIN
SALUTES AMERICAN VODKA LAUNCHES IN WISCONSIN
American-Made Premium Vodka Donates $1
to Veterans Charities for Every 750ml Bottle Sold
Click Here to Download Full Wisconsin Press Release
Chicago, IL – (May 2014) – Better Brands Beverage Co. (BBBCo.) announced that it has chosen Wisconsin among the first states to launch Salute American, a new brand with a purpose. The Company’s inaugural offering is an American-made, premium vodka that’s committed to investing in the future of U.S. veterans who have proudly served their country. To that end, the Company will donate $1 for every 750ml bottle sold to approved veterans’ charities – a declaration etched on every bottle.
Salute American was started by CEO-founder Pete Kelly, a passionate entrepreneur who wanted to make a difference in people’s lives through the ‘pay-it-forward’ philosophy. Pete couldn’t think of a more deserving group than U.S. veterans – a band of brothers and sisters with increasingly high unemployment and homelessness rates*. Salute American became a practical way to help maintain and create jobs in the US for veterans, and to generate ongoing economic success and stronger communities.
“Salute American is more than a name – it’s our mission,” said Pete Kelly, CEO-founder, Better Brands Beverage Co. “We prove our patriotism by giving back to U.S. veterans who have proudly served their country and paying it forward.”
(more…)
SALUTES AMERICAN VODKA LAUNCHES IN IOWA
SALUTES AMERICAN VODKA LAUNCHES IN IOWA
American-Made Premium Vodka Donates $1
to Veterans Charities for Every 750ml Bottle Sold
Click Here to Download Iowa Press Release
Chicago, IL – (May 2014) – Better Brands Beverage Co. (BBBCo.) announced that it has chosen Iowa among the first states to launch Salute American, a new brand with a purpose. The Company’s inaugural offering is an American-made, premium vodka that’s committed to investing in the future of U.S. veterans who have proudly served their country. To that end, the Company will donate $1 for every 750ml bottle sold to approved veterans’ charities – a declaration etched on every bottle.
Salute American was started by CEO-founder Pete Kelly, a passionate entrepreneur who wanted to make a difference in people’s lives through the ‘pay-it-forward’ philosophy. Pete couldn’t think of a more deserving group than U.S. veterans – a band of brothers and sisters with increasingly high unemployment and homelessness rates*. Salute American became a practical way to help maintain and create jobs in the US for veterans, and to generate ongoing economic success and stronger communities.
“Salute American is more than a name – it’s our mission,” said Pete Kelly, CEO-founder, Better Brands Beverage Co. “We prove our patriotism by giving back to U.S. veterans who have proudly served their country and paying it forward.”
(more…)
Salute American Pledges Support to VFW’s Unmet Needs Program
Salute American Pledges Support to VFW’s Unmet Needs Program
Premium Vodka Brand Reaffirms Commitment to Donate $1 to Veterans Charities for Every 750ml Bottle Sold
Chicago, IL (May 1, 2014) – Better Brands Beverage Co., the parent company of Salute American Vodka, announced a national initiative geared to assist our nation’s veterans and military families who are in need of financial assistance. Through a one-year licensing agreement beginning today, the American-made premium vodka will donate $1 to the Veterans of Foreign Wars (VFW) Foundation for every 750ml bottle sold.
Funds donated by Salute American will be earmarked for the VFW Unmet Needs program, which supports struggling veterans and their families. Salute American kicked off the initiative with an initial $10,000 donation and will be a presenting sponsor of the 115th VFW National Convention in St. Louis, Mo., from July 19-23, 2014.
“There are countless veterans who need some form of financial assistance,” said John Hamilton, VFW adjutant general. “Each purchase of Salute American vodka will assist us in fulfilling our mandate of service to our nation’s veterans, service members and their families. It’s a simple way for veterans and non-veterans to pay it forward.”
Salute American was started by CEO-founder Pete Kelly, a passionate entrepreneur who wanted to make a difference in people’s lives through the ‘pay-it-forward’ philosophy. Pete couldn’t think of a more deserving group than U.S. veterans – a band of brothers and sisters with increasingly high unemployment and homelessness rates*. Salute American became a practical way to help maintain and create jobs in the US for veterans, and to generate ongoing economic success and stronger communities.
“Salute American is more than a name – it’s our mission,” said Pete Kelly, CEO-founder, Better Brands Beverage Co. “We prove our patriotism by giving back to U.S. veterans who have proudly served their country and paying it forward.”
Since the launch of Salute American, Better Brands Beverage Co. has donated more than $50,000 to veteran’s charities, including: Veteran’s Farm through Work Vessels for Veterans; Farmer Veteran Coalition; Homes for Our Troops; Wish for our Heroes; and Greater St. Louis Honor Flight.
Salute American is pure American from start to finish. The vodka, which was approved for the USA Certified™ Seal, is made from corn and wheat grains straight from the heartland. It’s then four times distilled for a smooth and sweet taste that works well mixed or neat. The canteen-shaped bottle bearing the red, white and blue, was manufactured in Park Hills, Mo., and distilled and bottled in Rochester, NY.
Salute American is currently available in the following markets: Arizona, Arkansas, Florida, Georgia, Illinois, Indiana, Iowa, Michigan, Missouri, New Mexico, Texas and Wisconsin. The brand will also launch in Nebraska and North and South Dakota later in 2014. The suggested retail price for a 750ml bottle is $19.99, which may vary by market. Salute American Vodka is 80-proof and 40% alcohol by volume. The brand received a Silver Medal and an 87-point “highly recommended” rating from the prestigious Beverage Testing Institute in the category of “Best Value Vodka $20 and under.”
For more information, please visit www.saluteamerican.com and “like” and “follow” Salute American on facebook www.facebook.com/SaluteAmericanVodka and twitter @SaluteAmerican - https://twitter.com/SaluteAmerican
* According to Labor Department Data, the unemployment rate among male veterans, ages 18-24, is nearly 27%. There are currently more than 100,000 homeless vets in the US.
About Better Brands Beverage Co.
Privately owned and Midwest-based, Better Brands Beverage Co. is a for-profit company committed to investing in veterans charities that create jobs for veterans. The Company was founded in 2012 by CEO-founder Pete Kelly who passionately believes in making a difference in people’s lives through the ‘pay-it-forward’ philosophy.
About VFW
The Veterans of Foreign Wars of the U.S. is a nonprofit veterans’ service organization comprised of combat veterans and eligible military service members from the active, Guard and Reserve forces. Founded in 1899 and chartered by Congress in 1936, the VFW is the nation’s largest organization of war veterans and its oldest major veterans’ organization. With more than 1.9 million VFW and Auxiliary members located in almost 7,000 Posts worldwide, “NO ONE DOES MORE FOR VETERANS.” The VFW and its Auxiliaries are dedicated to veterans’ service, legislative advocacy, and military and community service programs worldwide. For more information or to join, visit our website at www.vfw.org.
Salute American Says “THANK YOU!”
Better Brands Donates $5,400 to the Farmer Veteran Coalition To Aid Local Indiana Farmer
BETTER BRANDS BEVERAGE CO. DONATES $5,400 TO THE
FARMER VETERAN COALITION TO AID LOCAL INDIANA FARMER
Disabled U.S. Veteran Goat Farmer Damion Brown of Brazil, Indiana, Receives Funds To Purchase Farm Equipment
Chicago, IL – (October 10, 2013) – Better Brands Beverage Co., which launched Salute American Vodka in Indiana this past May, today donated $5,400 to disabled U.S. Veteran Damion Brown, through the Farmer Veteran Coalition (FVC). The FVC works with military veterans in 48 states to find healing and meaningful careers in agriculture. This donation will allow Mr. Brown, a farmer based in Brazil, Indiana, to purchase a large-scale hay trailer to help him more efficiently load and transport heavy bails of hay on his 20-acre farm that houses both milk and meat goats. Brown served five years as a Navy SeaBee handling mobile construction and another two years in the US Army. During this time, he sustained significant damage to his spine and knees, which causes him chronic pain, limits his physical abilities and requires him to wear prosthetic knee braces on both legs daily.
“Veterans like myself are not as able as we used to be,” said Brown. “This new equipment makes it possible to work through physical barriers.”
Better Brands Beverage Co. is committed to investing in the future of U.S. veterans who have proudly served their country. The Company donates $1 for every 750ml bottle sold to approved Veterans’ Charities – a declaration etched on every bottle. Since the launch of Salute American, the Company has committed more than $50,000 to Veteran’s Charities, to worthy organizations, like the FVC, Purple Heart Homes and Veteran’s Farm through Work Vessels for Veterans.
Click Here to see how Salute American & Damion Brown Pay It Forward

Pay It Forward
Salute American Featured in Chilled Magazine
Chilled Magazine Article
http://chilledmagazine.com/Featured_Brands-detail/salute-american-vodka/
Salute American - Now Available in Michigan
BETTER BRANDS BEVERAGE CO. SALUTES AMERICAN VETERANS WITH THE LAUNCH OF A PREMIUM VODKA IN MICHIGAN
Company Invests $1 for Every Bottle Sold to Help U.S. Veterans;
Donates $5,000 to Help Build a Specially Adapted Home for Sergeant Nick Koulchar in Brighton, Michigan
Chicago, IL – (October 1, 2013) – Better Brands Beverage Co. (BBBCo.) announced that it has chosen Michigan to be among the first markets to launch Salute American, a new brand with a purpose. The Company’s inaugural offering is an American-made, premium vodka that’s committed to investing in the future of U.S. veterans who have proudly served their country. To that end, the Company will donate $1 for every 750ml bottle sold to approved veterans’ charities – a declaration etched on every bottle
Salute American Vodka — Now Available in Florida
BETTER BRANDS BEVERAGE CO. SALUTES AMERICAN VETERANS WITH THE LAUNCH OF A PREMIUM VODKA IN FLORIDA
Company Committed to Investing One Dollar for Every Bottle Sold
to Helping U.S. Veterans Build Stronger Communities
Chicago, IL – (July, 2013) – Better Brands Beverage Co. announced that it has chosen Florida to be among the first markets to launch Salute American, a new brand with a purpose. The Company’s inaugural offering is an American-made, premium vodka that’s committed to investing in the future of U.S. veterans who have proudly served their country. To that end, the Company will donate one-dollar for every 750ml bottle sold to approved veterans’ charities – a declaration etched on every bottle.
Better Brands is Looking for a Part-Time Patriot & Brand Ambassador
Better Brands is Looking for a Part-Time Patriot & Brand Ambassador
Better Brands Beverage Co. (BBBC) is currently seeking an outgoing Part-time Brand Ambassador (BA) to add to our Promotions Team. A BA is responsible for the representation of our all-American made Vodka, Salute American. Better Brands is looking for an energetic and sales focused individual to join our Promotions Team for approximately 10 hours/week. Our ideal candidate is also great at building professional relationships, passionate about the USA and dedicated to those who serve in the military.
Click Here to Read Full Job Description
Better Brands Bev. Co. Launches Salute American Vodka in Indiana
BETTER BRANDS BEVERAGE CO. SALUTES AMERICAN VETERANS WITH THE LAUNCH OF A PREMIUM VODKA IN INDIANA
Duty Calls. Do you have what it takes? Battle of the Bartenders - $1000 Grand Prize
Check Out The Battle of the Bartender Information Send your entry to [email protected]
Salute American Vodka Partners with Honor Flight to Help Fund Greater St. Louis Guardian Program
Press Release - Better Brands Beverage Co. Salutes American Veterans With The Launch Of A Premium Vodka In Arkansas
BETTER BRANDS BEVERAGE CO. SALUTES AMERICAN VETERANS WITH THE LAUNCH OF A PREMIUM VODKA IN ARKANSAS
Battle of the Bartenders
Check Out The Battle of the Bartender Information Here!
For more information or to register for the Salute American Bartender Contest, please send an email to [email protected].
More information will be coming soon so check back on our website, Facebook or Twitter.
Stay tuned
Stay tuned for upcoming events, tastings, and all things Salute right here.
Fact Sheet
Here’s a simple one-pager about the company and the mission. Download PDF or Read More.
Press Release: Salute American Vodka Launches
Better Brands Beverage Co. has selected Missouri and Southern Illinois for the initial launch of Salute American, a premium new brand with a purpose. More than just a name, the Company’s inaugural offering is an American-made, premium vodka and a commitment to investing in the future of U.S. veterans who have proudly served their country. To that end, the Company will donate one-dollar for every 750ml bottle sold to approved veterans’ charities – a declaration etched on every bottle. Download PDF or Read More
Welcome to the new site
We just launched the site. Thanks for visiting and check back often. We’ll be adding new stuff all the time.